The project is developed through a strategic partnership between WAY Experience and Slow Tour Tuscany, combining immersive digital innovation with high-quality, sustainable cultural tourism.

WAY Experience is a Creative Cultural Enterprise (CCE) specialised in the creation and production of high-end Virtual Reality experiences for cultural heritage. Recently supported by an investment from GDA Impact, promoted by Fondazione Social Venture Giordano Dell’Amore (FSVGDA) and Fondazione Cariplo, WAY operates at the intersection of storytelling, technology, and historical research. Its immersive productions—recognised in major international contexts—range from iconic heritage sites such as the Duomo of Milan and Brunelleschi’s Dome in Florence to narrative-driven experiences dedicated to great figures of art and culture, including Caravaggio VR Experience, You Are Leo, You Are Verdi, and Inside Monet.

Slow Tour Tuscany is a tour operator specialised in high-quality cultural tourism experiences, active throughout Italy and aligned with UNESCO principles and European Union strategies for sustainable cultural tourism. As an officially authorised reseller, it provides access to major museums and cultural landmarks—including the Uffizi Gallery, Galleria dell’Accademia, Colosseum, St Mark’s Basilica, the Leaning Tower of Pisa, and the Pompeii Archaeological Park—integrating museum access with innovative, high value-added experiential formats. Through its Travel-X brand, Slow Tour Tuscany also develops technology-driven projects that support accessibility, scientific dissemination, and digital transition in cultural tourism.

Together, WAY Experience and Slow Tour Tuscany promote responsible, inclusive, and educational cultural experiences, contributing to SDG 4 (Quality Education), SDG 8 (Decent Work and Sustainable Economic Growth), SDG 11 (Sustainable Cities and Communities), and SDG 12 (Responsible Consumption and Production). This integrated approach enhances access to heritage, helps mitigate overtourism, and supports long-term value creation for cultural institutions and local communities.

We believe that cultural heritage is a shared global resource.

Our vision is to ensure that the values of the Renaissance—humanism, creativity, curiosity, and knowledge—remain alive and accessible for present and future generations.The Masters of Rinascimento is not just a way to observe the past.

It is an invitation to experience it, understand it, and carry its legacy forward.